The Fragrance Hotel (Joo Chiat) is located at the suburb of Joo Chiat and is just 15 minutes drive from Changi International Airport and the area is also well served by public transportation.
The hotel is situated in the Heritage Area of Singapore full of Straits Born Chinese or Peranakan shophouses where the mixture of Chinese and Malay traditions and cultures can be found together with beautiful colonial buildings and churches built during the mid 19th century. Nearby are the Malay Cultural Village and many eateries offering a wide variety of local cuisines with many shopping malls such as Parkway Parade, Katong Mall, Katong Plaza.